Online Travel Update: Google may pose a bigger threat to OTAs than ever – JD Supra

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Happy holidays from snowy Seattle… As you can see from the stories we’ve included below, it was a very quiet week in online travel. Enjoy.
Is Google a Bigger Threat Than Ever? 
(“Rise of Google Represents Ongoing Threat to OTAs,” December 23, 2021 via Hotel Management Network – Top Stories)
With Google’s 2020 revenues 15 times the combined 2020 revenues of Booking and Expedia and Google’s 2021 launch of free hotel booking links, some think a shift in the balance of power between online travel agencies (OTAs) and the search engine is inevitable.
We will be back the first week of January with our annual review of the top stories of 2021. Until then, stay safe and healthy.
Other news:
VIDEO: Skyscanner, Trivago CEOs on the Future of Metasearch
December 21, 2021 via Phocus Wire
Skyscanner CEO John Mangelaars and Trivago CEO Axel Hefer spoke at The Phocuswright Conference 2021 about the challenges and opportunities for travel metasearch.
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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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