The editors at Solutions Review have compiled the following list to spotlight some of the best free marketing courses beginners should consider taking on the Acadium learning platform.
Marketing professionals are essential to any company’s success. However, as markets and best practices change, aspiring marketers must consistently maintain and expand their skills. One of the best ways to keep your skills and stand out to potential employers is by enrolling in marketing training courses. There are even free marketing courses that aspiring professionals should consider taking. With that in mind, the Solutions Review editors have compiled a list of the top-rated free marketing courses on the Acadium learning platform that marketers of all experience levels should enroll in to improve or expand their skills.
If you’re unfamiliar, Acadium is a digital marketing platform that provides free marketing courses, real-world marketing tasks to help marketers build their portfolios, and unpaid apprenticeship programs. All of their offerings are fully remote and offer flexible schedules for learners to utilize.
The company also offers Acadium Plus, a twelve-module, premium program designed to help aspiring marketers get hired via insights into critical marketing concepts with real-world assignments and personalized coaching to help.
Description: Content marketing is the backbone of nearly every company’s marketing strategy. Whether it’s content on a web page, in a social media post, or a blog post, content marketing should attract prospects and convert them into customers. With this free marketing course, students will have access to nineteen beginner-friendly lessons covering content marketing fundamentals. Specific subjects covered include blogging, video marketing content, content distribution, viral marketing, podcasting, developing editorial calendars, selecting topics, tracking analytics, and more.
Description: If content marketing is the backbone of a marketing strategy, email marketing might be the muscles that help it start moving. Email marketing is a proven strategy for nurturing interested leads down the sales funnel and converting them into loyal customers. The fifteen entry-level lessons in this training course will introduce learners to the different email platforms on the market, and the benefits each can offer. Other topics and skills covered include email marketing laws, building a list, website speed optimization, email permissions, email design, email segmentation, spam filters, automation, and data analysis.
Description: There are multiple ways to measure a marketing strategy’s effectiveness, but they all come back to analytics. This free training course includes twelve lessons covering everything from the basics of marketing data to platform-specific tools like Google Analytics and Google Data Studio. Some specific tools and topics learners will become familiar with include key performance indicators (KPIs), benchmarks, data collection, audience reports, and setting up accounts for Google’s Analytics and Data Studio products.
Description: Launching a content marketing campaign is one thing, but it won’t be very effective if the target audience can’t find the content. That’s why Search Engine Optimization (SEO) is so valuable. These concepts help marketers develop content that understands Google’s search algorithms and uses them to ensure the right types of people find it. This ten-lesson course will teach aspiring marketers about on-page SEO, off-page SEO, keyword research, title tags, URL optimization, anchor text, link building, forum marketing, social bookmarking, and link bait.
Description: Designing an effective website is a crucial but sometimes overlooked component of a marketing strategy. With this course, marketers (even those without proper graphic design experience) will learn how to build websites for themselves or an organization. Learners will become familiar with the tools and capabilities of leading website development platforms like Wix, WordPress, and Squarespace.
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