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Google Analytics is a key tool in any digital marketer’s arsenal, and so naturally, there are a huge number of training courses available. It's tricky, then to figure out which are the best Google Analytics courses around.
On a basic level, website owners use Google Analytics to monitor page views and determine how well their sites are performing. However, Google Analytics is an incredibly sophisticated tool, and can be used for far more than simple graphs and charts. As long as website owners only use the platform as a tool to discover real-time metrics, they’ll be missing out on Google Analytics' full capabilities.
Although deploying it might be a walk in the park, users who aren’t familiar with technology might encounter a steep learning curve when it comes to understanding how some of the wider tools work. If you can get past this curve, you might just find you can transform your marketing strategy.
To help you get started, we've pulled together some of the best paid and free Google Analytics courses available.
Take a look at these 15 programmes and you’ll be an expert in Google Analytics in no time.
Provider / course link: Google Analytics Academy
Course length: N/A
Price: Free
In these lessons, you’ll learn about setting up data filters, implementing tracking code, and creating an account. Students will be shown how to customise their very own dashboards and shortcuts as well as navigating the platform’s interface and reports. It also covers how to set up goals and campaign tracking, analysing a basic audience, and how to get acquiring and behaviour reports.
Provider / course link: SkillShare
Course length: 1 hour 1 minute
Price: Skillshare account required (£7.50 per month) although first month is free
In this course, students will learn all about their website data and how to ensure it is used in the best way possible. This includes putting together the best dashboard possible as well as how to comprehend user demographics. Students will also learn about increasing conversion, stipulating their goals, and making their business better through a website.
Provider / course link: LinkedIn Learning
Course length: 2 hours 39 minutes
Price: LinkedIn Learning is £29.99 per month, with the first month free
This course explains how to use Google Analytics to better understand your digital customers, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.
Turning data into unmatched business value
Using data to drive better outcomes
Provider / course link: Udemy
Course length: 2 hours of on-demand video
Price: £29.99
This course can lead to a Google Analytics Certification. It offers complete certification training and access to practice questions to see what students got right or wrong and why.
Provider / course link: Udemy
Course length: 1.5 hours
Price: £14.99
This course explores the features of Google Analytics to track your web and marketing data with the latest Google Analytics user interface. It teaches installing Google Analytics tracking code on your website, e-commerce transaction tracking, Linking Google Analytics with search console and Adwords, and more.
Provider / course link: LinkedIn Learning
Course length: 29 minutes 22 seconds
Price: LinkedIn Learning is £29.99 per month, with the first month free
This course teaches students how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. It helps students understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it.
Provider / course link: Coursera
Course length: 1 hour
Price: Free
This course teaches students how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. It will also teach how to set up and use segments.
Students will learn about system segments and custom segments, plus how to import segments. Students will understand how using segments helps make better decisions when it comes to increasing and converting your website traffic.
Provider / course link: Udemy
Course length: 2 hours
Pricing: £14.99
This course teaches students how to decrease spending on Google Analytics, stop making common mistakes that most Google Analytics users make, and boost sales using Google Analytics.
This course teaches students about paid advertising campaigns and how they fit into the Analytics picture.
Provider / course link: Udemy
Course length: 2 hours
Pricing: £14.99
Students in this course will learn how to increase Shopify sales and revenue by following the direction of a six-figure Shopify entrepreneur.
Students will receive an initial overview of linking Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.
Provider / course link: Coursera
Course length: Six months at 10 hours per week
Pricing: Free
Over eight courses, students gain in-demand skills that prepare them for an entry-level job. They can learn from Google employees whose foundations in data analytics served as launchpads for their careers.
This program includes over 180 hours of instruction and hundreds of practice-based assessments, which will help you simulate real-world data analytics scenarios that are critical for workplace success.
The content is highly interactive and exclusively developed by Google employees with decades of experience in data analytics.
Provider / course link: Coursera
Course length: 50 minutes
Pricing: Free
In this project, you will discover some less familiar Audience Reports. You will learn about the active users report, the lifetime value report, the cohort analysis report, the benchmarking report, and the users flow report.
More importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Provider / course link: CXL
Course length: 9 hours 17 minutes
Pricing: Seven day trial for $1 or £259.69 per month
With this course, students will learn how to measure what matters and make data-driven marketing decisions using insights from Google Analytics.
It teaches the basics of Google Analytics, including navigating the interface, reading data with confidence, and producing meaningful reports.
Provider / course link: Google
Course length: N/A
Pricing: Free
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like custom dimensions, custom metrics, and event tracking to collect data specific to the business.
The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing and dynamic remarketing, which show ads to customers who have visited your website.
Provider / course link: Google
Course length: N/A
Pricing: Free
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Provider / course link: LinkedIn Learning
Course length: One hour 29 minutes
Price: LinkedIn Learning is £29.99 per month, with the first month free
This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help students use this popular and powerful tool to glean better insights.
Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.
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