UGC has invited applications on the SWAYAM platform for a free online certificate course on digital marketing.
The University Grants Commission (UGC) is conducting a free online course on ‘Digital Marketing’ for those keen on pursuing the same.
• This course is being offered through UGC’s Inter-University Centre CEC on the SWAYAM platform.
• UGC is offering a total of 78 undergraduate and 46 postgraduate non-engineering courses on the platform at present.
• This free online course is being offered in collaboration with the Panjab University, Chandigarh.
• The course will be conducted by Dr Tejinderpal Singh from Panjab University. Dr Singh holds a postgraduate degree from University Business School, Panjab University Chandigarh and Doctorate from Punjabi University Patiala.
• This is a 15-week-long online course in which participants will be provided with a basic understanding of the fundamentals of digital marketing and also aims at inculcating the skills of digital marketing among students.
• The course has been designed to build a conceptual foundation of digital marketing and to develop the students’ skills to plan, implement, and monitor digital marketing campaigns in a globalised environment.
• Introduction to digital marketing and its significance
• Traditional marketing vs digital marketing
• Digital marketing process
• Website planning and development
• Understanding domain and Webhosting
• Introduction to search engine optimisation
• Email marketing
• Designing and monitoring search campaigns
• Designing and monitoring video campaigns
• Google analytics: introduction and significance
• Monitoring traffic behavior and preparing reports, etc.
Duration of the course – 15 weeks
Course begins – 4 January 2021
Course ends – 30 April 2021
Exam date – 9 May 2021
Enrolment ends – 28 February 2021
1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson, Wiley; 1st edition (2016)
2. Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry, For Dummies
If you are keen on enrolling for this, please click here.
(Edited by Yoshita Rao)
For latest positive news and stories on unsung heroes, impact, innovation, inspiration, and more, visit The Better India.
We at The Better India want to showcase everything that is working in this country. By using the power of constructive journalism, we want to change India – one story at a time. If you read us, like us and want this positive news movement to grow, then do consider supporting us via the following buttons:
How I Cracked UPSC CSE Without Coaching While Juggling A Hectic Job: IFS Officer
Solan Boy Who Scored 99.99 Percentile in CAT Shares 7 Key Tips For Aspirants
© 2021 Vikara Services Pvt Ltd.
