A leading-edge research firm focused on digital transformation.
Good
Subscriber Account active since
When you buy through our links, Insider may earn an affiliate commission. Learn more.
If you thought Black Friday was an extravagant event, wait until you hear about Singles’ Day. During the next couple of days, shoppers can save big on select products from Brooklinen, Casper, Gravity, and more.
Below, you’ll find answers to frequently asked questions about Singles’ Day, plus all of the best sales and deals available right now.
The unofficial Chinese holiday of guanggun jie (“bare sticks holiday”) or shuang shiyi (“double 11”) started in the ’90s as a celebration of singledom. In 2009, Alibaba, the company that owns Taobao and Tmall, the two largest e-commerce websites in the world, repackaged the day into a discount shopping event, encouraging singles to treat themselves.
The holiday quickly picked up steam and is only getting bigger, especially as more overseas vendors enter the fray to capitalize on the clicks of the world’s largest deals-hungry population. During 2020’s Singles Day, Alibaba and JD.com broke a new record in earning over $115 billion in sales. (For some perspective, Cyber Monday sales in 2020 were a little over $10 billion.)
While Alibaba now calls it the 11:11 Global Shopping Festival, Singles’ Day has yet to reach a truly global audience. Here in the US, a small number of retailers are just starting to join in with Singles’ Day-specific deals.
With the more popular Black Friday deals and Cyber Monday deals looming ahead, Singles’ Day deals from online retailers may slip under the radar, but if you care about savings, you shouldn’t pass them up. We predict it won’t be long before Singles’ Day gains more traction in the US and helps turn the entire month of November into the best time of the year to shop for yourself and your loved ones.
Sign up for Insider Reviews’ weekly newsletter for more buying advice and great deals.
You can purchase syndication rights to this story here.
Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected].
For you
