Chipotle Mexican Grill has turned the stock market strategy "buy the dip" into a new game where it is giving away $200,000 in cryptocurrency and 650,000 promo codes for 1-cent guacamole and Queso Blanco.
Why it matters: Businesses are looking to drive loyalty with deal day promotions like last week's National Hot Dog Day and National Ice Cream Day to build bigger customer databases.
Driving the news: The game kicks off at 10 a.m. PT Monday on a special website and will be held daily through July 31, which is National Avocado Day, the chain announced Monday.
Meanwhile, Chipotle said it accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa.
What they're saying: "We will continue to leverage crypto to connect with new and existing Chipotle fans," said Curt Garner, the chain's chief technology officer, said in a statement shared with Axios.
Between the lines: Cryptocurrency prizes will be purchased at the market value on the date that each cryptocurrency prize is fulfilled, Chipotle said in the promotion's fine print.
Flashback: Chipotle became the first U.S. restaurant chain to launch a cryptocurrency giveaway through its "Burritos or Bitcoin" Burrito Day promotion in April 2021, the company said.
Chipotle's game will be open from 10 a.m. to 6 p.m. PT each day through July 31 and players will get three chances to win a day.
Chipotle also has a National Avocado Day deal for its Chipotle Rewards members on its website or app Sunday.
Details: With the purchase of any regular entrée, get a side or guac topping on the entrée for a penny with promo code AVO2022 at digital checkout.
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