Topics
Literature | BOOK REVIEW | Digital technology
Ajit Balakrishnan Last Updated at May 11, 2022 02:48 IST
https://mybs.in/2avUu1F
Digital Leapfrogs: How technology is reshaping consumer markets in India Author: Vijay Mahajan Publisher: HarperCollins Pages: 288 Price: Rs 599 Going by current media coverage, it is easy to conclude that the technological revolution of our times, the internet, has found its footing only in the media and financial technology (fintech) spheres.
But this book opens our eyes to how innovative companies in the fast moving consumer goods industry, education and even agricultural space are using IT to revolutionise their businesses. And the author, Vijay Mahajan, as befits …
Key stories on business-standard.com are available to premium subscribers only.
MONTHLY STAR
Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.
SMART ANNUAL
Note: Subscription will be auto renewed, you may cancel any time in the future without any questions asked.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
PREVIOUS STORY
NEXT STORY
Copyrights © 2022 Business Standard Private Ltd. All rights reserved.
Upgrade To Premium Services
Business Standard is happy to inform you of the launch of “Business Standard Premium Services”
As a premium subscriber you get an across device unfettered access to a range of services which include:
Premium Services
In Partnership with 
Dear Guest,
Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.
Enjoy Reading!
Team Business Standard
