The hip-hop mogul loves to rap about his roots in Brooklyn’s Marcy housing projects. But classes in cryptocurrency show the billionaire is out of touch, residents say
Marcy Houses, the 28-acre public housing development in Brooklyn’s Bedford-Stuyvesant neighborhood, is best-known as a pillar of rapper-turned-mogul Jay-Z’s New York persona. Built in 1949 as part of a push by the New York City Housing Authority to house the city’s low-income residents, Marcy had fallen into a state of dangerous disrepair by the 1970s when Jay-Z, whose real name is Shawn Carter, was growing up there.
“Where I’m from, Marcy son, ain’t nothing nice,” he raps in Where I’m From. “Marcy me, just the way I am always gonna be,” he declares in 2017’s Marcy Me.
But while hip-hop’s first confirmed billionaire remains intent on not abandoning his roots, residents of the Marcy Houses expressed annoyance and skepticism at Carter’s latest venture, the Bitcoin Academy – a series of free “financial literacy” courses being offered exclusively to Marcy tenants this summer.
On Wednesday afternoon, as bitcoin markets scraped two-year lows, few residents were aware of the cryptocurrency classes set to begin next week as a project sponsored by Carter and his friend and fellow crypto promoter Jack Dorsey, the founder of Twitter. (At least some of the flyers advertising the course appear to have been simply dumped on the floor of buildings.)
“It’s kind of late to be doing that when people are trying to hold on to their dollars and everything is so expensive,” said 58-year-old retiree Myra Raspberry. “People don’t want to be investing money knowing that they might have a chance of losing it.
Raspberry said she had seen news reports about bitcoin’s crash, and had no interest in participating in the course.
“Every dime I get got to go to rent, phone, TV and internet. I don’t have money like that to be losing. If I did, I would try to invest in something that’s more reliable, like the basketball game last night. You know I’m going to win something from that.”
She hasn’t heard anybody talking about bitcoin in her community, she said. “People looking to make money, not lose it.” The average household income for public housing residents in New York City is $24,454, according to the New York City Housing Authority.
This is how Jay Z’s Bitcoin Academy is being distributed in Marcy Ps… Just throwing it in the lobby… lol
“Financial Literacy” pic.twitter.com/BQNdSO1Far
The 12-week Bitcoin Academy course will be taught by Lamar Wilson, who runs the website Black Bitcoin Billionaire, and Najah J Roberts, founder and CEO of a brick-and-mortar crypto school in California called Crypto Blockchain Plug.
“The simple goal is to provide people tools to build independence for themselves and then the communities around them,” Carter tweeted, calling the course at Marcy “hopefully the first of many”.
A spokesperson from the Bitcoin Academy said that participants will receive a free mobile hotspot device and a smartphone with a data plan, as they sit for lectures on topics including “What is money,” “What is blockchain,” and “How not to get scammed.”
The academy also plans to grant students a small amount of bitcoin worth around $20-$25 after they learn to set up their own digital wallets.
The spokesperson said an open house event at Marcy over the weekend drew a large and eager crowd of mostly seniors and young people.
But younger Marcy Houses tenants who spoke to the Guardian were unenthused. Nyashia Figueroa, a 24-year-old resident who plans to work as a caretaker for mentally challenged people, said the Bitcoin Academy seemed unhelpful to residents.
“Half the people that’s going to go to that class, probably just going to go to the class for the $25 that you get. The other half of the people, they’ll probably take what they learn and forget it down the line.”
Figueroa said the bitcoin class signified how out of touch the rapper was with his former home.
“If you want to do something, fix this place up,” she said. “We have a basketball court with no hoops. Our parks is broken up in here. He should be doing more for his community, not no Bitcoin Academy.
“The only thing I could say he really did for us was the Christmas stuff. Every Christmas he would come around and he would give out free toys to the kids or like pocketbooks, perfumes and little MP3 players. That was good; the bitcoin ain’t.”
Figueora added that the holiday giveaways haven’t happened in a while. “He stopped coming around, and then it was just his mother that was coming around for a long period of time. And now I don’t even know if they do it any more.
“This is where he rep he’s from and all that, but he don’t do nothing for us.”
Carter has directed some of his philanthropy, including scholarships and toy giveaways, to Marcy’s more than 4,000 predominantly Black and Latino residents. The last toy giveaway by the Shawn Carter Foundation occurred in 2017, according to the website of Carter’s wife, Beyoncé, and cost $8,452. The Shawn Carter Foundation did not immediately return a request for comment.
One Marcy resident, Luis Rivas, did express enthusiasm for the class, saying, “I would like to learn how they become a millionaire, and learn what to trade and what not to trade.”
Rivas, who is unemployed, said he had been acquainted with Jay-Z when they were both teenagers. “Now he’s a billionaire and I’m still living in the fucking ghetto.”
Since it was announced last week, the Bitcoin Academy has faced criticism from tech commentators, who have accused the project of preying on financially vulnerable people. Some have compared the marketing of crypto to how predatory lenders targeted people of color with subprime loans in the run-up to the 2008 housing crisis.
Proponents of cryptocurrency have long defended the technology as a way to build a new financial system for lower-income people.
A 2021 research paper commissioned by a major New York City-based cryptocurrency exchange, Gemini, argued that cryptocurrency could benefit unbanked populations in Mexico, India and Indonesia.
Citing centuries-old informal Latin American financial traditions, the paper argued that cryptocurrency companies can “build upon and digitize” practices that “assist in the creation of wealth for poor communities and allow them to thrive in locations deemed unprofitable by traditional banking standards”.
But recent cryptocurrency disasters cast doubt on this vision. Last month, Terra, a so-called “stablecoin” that used an algorithm to maintain a peg to the US dollar suddenly cratered, making billions of dollars’ worth of digital tokens worthless – and taking countless investors’ fortunes along with it.
Since May, the price of bitcoin – the first cryptocurrency – has nearly halved as well, as more investors flee digital assets. Crypto companies have been laying off hundreds of staff.
The Bitcoin Academy spokesperson acknowledged the broader uncertainty in the crypto market, but said it wouldn’t hinder the course at Marcy Houses, which would be focused on financial education. The instructors, Wilson and Roberts, did not respond to requests for comment.
Even some local cryptocurrency fans remain skeptical.
Gerald, a Brooklyn resident with friends and family living at Marcy who declined to give his last name, runs a small charity that gives people bitcoin. But even he said that “financial literacy” wouldn’t solve Marcy’s “biggest issue, which is a lack of capital, a lack of resources, and a lack of funding for our communities”.
“Teaching someone about bitcoin that doesn’t even have $100 in their savings account is not helpful,” he told the Guardian via social media. “Then of all places to do it in Marcy Projects?! Those people are just trying to survive and see the next day.”
To Gerald, the image of Bitcoin Academy flyers strewn on the floor spoke volumes.
“The fact that it was on the floor like that. It honestly symbolizes how people feel about poor people in general. On the surface, it looks like folks want to help, but once you start peeling back the layers, you realize nobody really cares.”
