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One of the most popular tools in use for digital marketing is Google Analytics. Most website owners use Google Analytics for insight into how their website performs and how Google sees it. But there is so much more to Google Analytics than a bunch of graphs.
Many website owners don’t know how to leverage Google Analytics’ full potential as a tool beyond simple real-time metrics. It is a very complex, technical piece of software. Setting it up may be easy, but there is a steep learning curve for users who are not proficient in technology. If you understand how it works, you may be able to change your entire marketing strategy.
If you want to know more than how many people visit your website, it is best to take a course in Google Analytics.
Here are some of the best paid and free courses in Google Analytics.
These 15 courses will teach you all you need to know about Google Analytics.
Provider: Google Analytics Academy
URL: https://analytics.google.com/analytics/academy/course/6
Course length: N/A
This course guides students through creating an account, implementing tracking code, and setting up data filters. It also shows how to navigate the Google Analytics interface and reports and set up dashboards and shortcuts. There are also demonstrations of analyzing basic audience, acquiring and behavior reports, and setting up goals and campaign tracking.
Provider: SkillShare
URL: https://www.skillshare.com/classes/Fundamentals-of-Google-Analytics/961845630
Course length: 1 hour 1 minute
This course teaches users how to get the most out of their website data. It ranges from understanding user demographics to creating the perfect dashboard. It teaches students tips on articulating goals, increasing conversions, and using a website to improve business.
Provider: LinkedIn Learning
URL: https://www.linkedin.com/learning/google-analytics-essential-training-5/understanding-your-digital-customers-with-google-analytics
Course length: 2 hours 39 minutes
This course explains how to use Google Analytics to better understand your digital customers, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.
Provider: Udemy
URL: https://www.udemy.com/course/google-analytics-certification/
Course length: 2 hours of on-demand video
This course can lead to a Google Analytics Certification. It offers complete certification training and access to practice questions to see what students got right or wrong and why.
Provider: Udemy
URL: https://www.udemy.com/course/google-analytics-mastery-with-remarketing-on-google-adwords/
Course length: 1.5 hours
This course explores the features of Google Analytics to track your web and marketing data with the latest Google Analytics user interface. It teaches installing Google Analytics tracking code on your website, e-commerce transaction tracking, Linking Google Analytics with search console and Adwords, and more.
Provider: LinkedIn Learning
URL: https://www.linkedin.com/learning/google-analytics-spam-proofing
Course length: 29 minutes 22 seconds
This course teaches students how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. It helps students understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it.
Provider: Coursera
URL: https://www.coursera.org/projects/analyze-visitors-google-analytics-segments
Course length: 1 hour
This course teaches students how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. It will also teach how to set up and use segments.
Students will learn about system segments and custom segments, plus how to import segments. Students will understand how using segments helps make better decisions when it comes to increasing and converting your website traffic.
Provider: Udemy
URL: https://www.udemy.com/course/googleanalytics/
Course length: 2 hours
This course teaches students how to decrease spending on Google Analytics, stop making common mistakes that most Google Analytics users make, and boost sales using Google Analytics.
This course teaches students about paid advertising campaigns and how they fit into the Analytics picture.
Provider: Udemy
URL: https://www.udemy.com/course/google-analytics-for-shopify-a-complete-step-by-step-guide/
Course length: 2 hours
Students in this course will learn how to increase Shopify sales and revenue by following the direction of a six-figure Shopify entrepreneur.
Students will receive an initial overview of linking Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.
Provider: Coursera
URL: https://www.coursera.org/professional-certificates/google-data-analytics
Course length: Six months at 10 hours per week
Over eight courses, students gain in-demand skills that prepare them for an entry-level job. They can learn from Google employees whose foundations in data analytics served as launchpads for their careers.
This program includes over 180 hours of instruction and hundreds of practice-based assessments, which will help you simulate real-world data analytics scenarios that are critical for workplace success.
The content is highly interactive and exclusively developed by Google employees with decades of experience in data analytics.
Provider: Coursera
URL: https://www.coursera.org/projects/digging-deeper-into-audience-reports-in-google-analytics
Course length: 50 minutes
In this project, you will discover some less familiar Audience Reports. You will learn about the active users report, the lifetime value report, the cohort analysis report, the benchmarking report, and the users flow report.
More importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.
Provider: CXL
URL: https://cxl.com/institute/online-course/google-analytics-beginners/
Course length: 9 hours 17 minutes
With this course, students will learn how to measure what matters and make data-driven marketing decisions using insights from Google Analytics.
It teaches the basics of Google Analytics, including navigating the interface, reading data with confidence, and producing meaningful reports.
Provider: Google
URL: https://analytics.google.com/analytics/academy/course/7
Course length: N/A
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like custom dimensions, custom metrics, and event tracking to collect data specific to the business.
The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing and dynamic remarketing, which show ads to customers who have visited your website.
Provider: Google
URL: https://analytics.google.com/analytics/academy/course/5
Course length: N/A
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Provider: LinkedIn Learning
URL: https://www.linkedin.com/learning/advanced-google-analytics-4
Course length: One hour 29 minutes
This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help students use this popular and powerful tool to glean better insights.
Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.
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