Written by Jessica Coleman
Published on August 9, 2022
Reading time 13 minutes
The creator economy shows no signs of waning, with about 50 million people who identify themselves as such. This movement is democratizing the content we consume and taking it out of the hands of the major media companies. Who among us hasn’t forgone a Netflix binge to stare at Instagram or TikTok for longer than we’re proud of?
That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us.
But content creator tools aren’t just for capital-C “Creators.” Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling.
And, more than ever, brands are taking advantage of key creators’ popularity to promote their own products and services. The best creators humanize brands—and social media as a whole—and are capable of rallying their formidable fanbases at a moment’s notice.
That’s why it makes sense for brands to be familiar with the creator economy and how it works. So strap in as we detail 50 of the best content creator tools on the market today.
To kick off the list, we’re going to give you a rundown of the tools that are specific to the major social networks. Many of these are native, free resources, but we’re also including some paid tools if they offer a network-specific solution.
While the most junior of all the social networks in this list, TikTok has carved out a significant place among creators in a short period of time.
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YouTube and creators go together like peanut butter and jelly. YouTube’s own Creator Studio is pretty robust, but there are a handful of other tools that can help to elevate your experience on the network.
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Meta’s social networks, particularly Instagram and Facebook, are the top platforms marketers plan to use for creator collaborations in the near term. There are a number of native tools available for this group as well as some supplemental tools that can help support your Meta presence.
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While LinkedIn might not be the first social network that comes to mind when you hear the word “creator,” they have been increasing their focus on this group in the last couple of years.
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Twitter has a host of free tools available for its creators, focused on relevance, monetization and engagement.
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Now that we’ve covered the network-specific solutions that are out there, let’s dive deep into the wider range of available digital content creation tools. This list is made up primarily of software and apps that offer a limited free tier but require a paid subscription to access more advanced features.
If you are a marketer or business owner who’s developed content of any kind, you know that research is a major component of the process. These tools can help make this, sometimes arduous, step simpler.
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The meat and potatoes of this list, the following 13 tools are dedicated to the actual production of content, whether that be written or in the form of a video, audio or graphic.
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Another major factor in content creators’ success is driving engagement among their followers. These tools offer solutions to help content creators provide unique experiences and interact more meaningfully with their audiences.
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With a large enough audience and the right plan for monetization, creators can turn their side hustle into a full-time gig. The tools that follow make that process easier.
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Just like in-house and social agency pros, creators need to integrate management, analytics, and social listening into their strategies. Without governance and oversight it’s difficult to know what’s working and what isn’t. Sprout Social has all the tools to keep creators’ day-to-day operations running smoothly. Whether you want to plan and schedule your content to publish, keep track of your messages and mentions, or review your data for opportunities, Sprout has you covered.
Ready to give Sprout a try? Start your free 30-day trial today.
Jessica Coleman
Jessica Coleman is co-founder of Hello Sage Creative, a full-service brand and web studio for female entrepreneurs ready to scale. Check them out at their website (https://www.hellosagecreative.com) or on Instagram (@hellosagecreative).
Read all articles by Jessica Coleman
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