How to Make a Public Relations Communications Plan



The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course.

Why do I need a communications plan?

Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers.

So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?

In this era of social media and politically charged topics, it’s more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively.

This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to:

  • Do relevant research and communicate that to your audience
  • Perform meaningful analysis and come up with an effective strategy
  • Identify your target audience and develop key messages that matter
  • Pinpoint objectives that can be used to measure change
  • Deal with negative situations and emergencies
  • Find tactics and channels that resonate with your audience
  • Effectively evaluate and measure your success

Making a communications plan doesn’t have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan.

Who this course is for:

  • Small business owners that are bringing new people onto their team
  • Entrepreneurs starting new projects
  • People launching new products or services
  • Non-profits or charities that work with sensitive causes
  • Politicians or public figures working on messaging or campaigns