NEW YORK, Dec. 19, 2022 /PRNewswire/ — Technavio categorizes the global MOOCs market as a part of the global education market, which covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. The global MOOCs market size is estimated to increase by USD 27,877.75 million from 2022 to 2027. The market’s growth momentum will progress at a CAGR of 34.26%.
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Global MOOCs market – Vendor analysis
360training.com Inc. – The company offers MOOCs in job-oriented fields such as meditech, HR, power and utility, insurance, and politics.
Ambow Education Holding Ltd. – The company offers MOOCs for K12 schools, tutoring centers, training offices, career enhancement centers, and colleges.
Coursera Inc. – The company offers various MOOCs such as business, communications, public art and pedagogy, and activism and social movements.
edX LLC – The company offers various MOOCs and interactive online classes in subjects such as law, history, science, engineering, business, social sciences, computer science, public health, and artificial intelligence.
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The global MOOCs market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer MOOCs in the market are 360training.com Inc., Alison, Ambow Education Holding Ltd., Coursera Inc., edX LLC, Instructure Holdings Inc., iTutorGroup Inc, iversity Learning Solutions GmbH, NIIT Ltd, Pearson Plc, SAP SE, Seek Ltd., Simplilearn Solutions Pvt. Ltd., SkillShare Inc., Telefonica SA, Think and Learn Pvt. Ltd., Udacity Inc., Udemy Inc., Vedantu Innovations Pvt. Ltd., and XuetangX and others.
The competitive environment in this market will likely intensify, with an increase in product or service extensions, technological innovations, and M&A. International players have increased their footprint in the market. As a result, regional vendors are finding it difficult to compete with them, especially on features such as quality, technology, and courses.
Global MOOCs market – Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –
Key purchase criteria
Drivers of price sensitivity
Global MOOCs market – Segmentation assessment
Technavio has segmented the market based on type (xMOOCs and cMOOCs) and subject (technology, science, business and management, arts and humanities, and others)
The XMOOCs segment will contribute significantly to the growth of the market during the forecast period. XMOOCs refer to extended MOOCs that are based on traditional university courses. Such MOOCs have a large number of students that can take university-level courses. Hence, the global xMOOCs market is expected to record steady growth during the forecast period.
Based on geography, the global MOOCs market is segmented into North America, APAC, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global MOOCs market.
North America will account for 35% of the global market growth during the forecast period. The US is one of the main contributors to the growth of the market in the region, followed by Canada and Mexico. Diminishing technology barriers are driving the growth of the market in North America. Moreover, various government organizations in the US have rolled out initiatives that increase awareness among people and help identify new models to improve the effectiveness of MOOCs in the higher education, K-12, and corporate sectors.
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Global MOOCs market – Market dynamics
Leading drivers – The rise in regional MOOCs is driving the growth of the market. Though English is the main medium of instruction in the market, MOOCS are also available in various languages such as Chinese, German, and Spanish. Leading players such as Coursera offer courses in other languages. Moreover, there is a high demand for affordable online education in emerging economies, which has increased the growth potential for courses in local languages. By providing MOOCs in regional languages, vendors can overcome language-related challenges and increase their revenue in various markets.
Key trends – The extensive application of MOOCs in corporate training is a key trend in the market. E-learning courses, interactive digital content, gamification, visual technologies, and adaptive learning help organizations design and develop training programs. With the help of MOOCs, they can implement self-paced learning methods. The demand for MOOCs has increased across the world for highly-skilled and medium-skilled workforce development. MOOCs have witnessed high traction in the SMB segment as well. Startups have started to enroll their employees in MOOCs to close the skills gap.
Major challenges – Completion rates are hindering the massive open online course market growth. High drop-out rates affect the profitability of many vendors. This can lead to low enrolments, which deters investors from funding MOOCs. Factors behind high drop-out rates include a lack of availability of appropriate recommendation systems and low scope for customization. These factors will impede the growth of the global MOOCs market during the forecast period.
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What are the key data covered in this MOOCs market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the MOOCs market between 2023 and 2027
Precise estimation of the size of the MOOCs market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the MOOCs market across North America, APAC, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of MOOCs market vendors
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The online language learning market size is expected to increase to USD 29.96 billion from 2021 to 2026, at a progressing CAGR of 18.77%. The cost benefits and flexibility of online language learning are notably driving the online language learning market growth, although factors such as the threat from open sources may impede the market growth.
The size of the online education market in India is expected to increase by USD 2.28 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 20%. Skill development and employment in India are notably driving the online education market growth in India, although factors such as lack of infrastructure and essential learning environment may impede the market growth.
MOOCs Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 34.26%
Market growth 2023-2027
USD 27,877.75 million
YoY growth 2022-2023 (%)
North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution
North America at 35%
US, China, India, UK, and Italy
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
360training.com Inc., Alison, Ambow Education Holding Ltd., Coursera Inc., edX LLC, Instructure Holdings Inc., iTutorGroup Inc, iversity Learning Solutions GmbH, NIIT Ltd, Pearson Plc, SAP SE, Seek Ltd., Simplilearn Solutions Pvt. Ltd., SkillShare Inc., Telefonica SA, Think and Learn Pvt. Ltd., Udacity Inc., Udemy Inc., Vedantu Innovations Pvt. Ltd., and XuetangX
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Table of contents
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Global MOOCs market 2017 – 2021
4.2 Type Segment Analysis 2017 – 2021
4.3 Subject Segment Analysis 2017 – 2021
4.4 Geography Segment Analysis 2017 – 2021
4.5 Country Segment Analysis 2017 – 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by Type
6.1 Market segments
6.2 Comparison by Type
6.3 xMOOCs – Market size and forecast 2022-2027
6.4 cMOOCs – Market size and forecast 2022-2027
6.5 Market opportunity by Type
7 Market Segmentation by Subjects
7.1 Market segments
7.2 Comparison by Subjects
7.3 Technology – Market size and forecast 2022-2027
7.4 Science – Market size and forecast 2022-2027
7.5 Business and management – Market size and forecast 2022-2027
7.6 Arts and humanities – Market size and forecast 2022-2027
7.7 Others – Market size and forecast 2022-2027
7.8 Market opportunity by Subjects
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America – Market size and forecast 2022-2027
9.4 APAC – Market size and forecast 2022-2027
9.5 Europe – Market size and forecast 2022-2027
9.6 South America – Market size and forecast 2022-2027
9.7 Middle East and Africa – Market size and forecast 2022-2027
9.8 US – Market size and forecast 2022-2027
9.9 China – Market size and forecast 2022-2027
9.10 UK – Market size and forecast 2022-2027
9.11 India – Market size and forecast 2022-2027
9.12 Italy – Market size and forecast 2022-2027
9.13 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 360training.com Inc.
12.4 Ambow Education Holding Ltd.
12.5 Coursera Inc.
12.6 edX LLC
12.7 Instructure Holdings Inc.
12.8 iTutorGroup Inc
12.9 iversity Learning Solutions GmbH
12.10 Pearson Plc
12.11 SAP SE
12.12 Seek Ltd.
12.13 SkillShare Inc.
12.14 Telefonica SA
12.15 Udacity Inc.
12.16 Udemy Inc.
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
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