Small Business Help with Free SCORE Workshops in October – VISTA.Today

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SCORE Chester and Delaware Counties is offering the following free SCORE workshops and webinars in October.
This free webinar Oct. 4, 10 to 11:30 a.m., will introduce Patents, Trademarks, Copyrights, and Trade Secrets.
Understanding intellectual property and securing your rights is important for entrepreneurs.
Patents, trademarks, copyrights, and trade secrets, collectively known as intellectual property or IP, involve legal rights that enable owners of those rights to exclude others from using the substance of that property. 
With respect to each type of intellectual property, we will discuss: what is it, why is it useful, how does one secure these rights, and what are the possible costs involved. 
We will also discuss IP business strategy and the upsides and downsides of relying on IP to secure or protect a competitive advantage, as well as the risks involved with respect to the IP of others. 
About the presenter:
Paul Prestia had advised clients and represented them in a wide variety of intellectual property matters for over 40 years before retiring from the firm he founded and led, RatnerPrestia.  
With an undergraduate degree in chemical engineering, his practice extended to essentially all technical fields but trended toward organic and pharmaceutical chemistry and mechanical and chemical manufacturing processes. 
Trademarks, trade secrets, and copyrights were also part of Paul’s practice. That practice included acquisition, licensing and enforcement of all forms of IP, as well as advice on offensive and defensive IP business strategies.  
Click here to register.
In this webinar offered Oct. 11, 10 to 11 a.m., learn how to set up your website to win over customers.
Your website has to attract and engage visitors, educate them about your products and services, and convert them into customers. Success begins with a plan!
This webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will show you the key elements your website needs to succeed.
After the session, you’ll have a better understanding of:
Attendees will receive a free website planning workbook.
About the presenter:
Jessica Baldwin is the Co-Founder of Cardsetter, an easy-to-use website platform with custom design and setup included.
Jessica has been helping small businesses launch successful websites for over eight years.
She also spent more than ten years growing her own successful blog and entertainment website for Billings, MT, Billings365.com.
Jessica has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.
Click here to register.
You have come to the right place if you are in the early stages of thinking about starting a small business. If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
This Oct. 13 workshop from 6 to 7:30 p.m., takes place at the Chester County LIbrary.
Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
About the presenter:
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses. 
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
This program is presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.
Click here to register.
Understanding how to set up and use Quickbooks Online correctly is the key to having accurate reports and useful data to help you run your business. 
In this Oct. 13, 10 to 11:30 a.m. webinar, you’ll receive an overview of the setup and basic transaction entry in the QuickBooks® Online software. (This seminar does not apply to QuickBooks Desktop version!).
Millions of businesses and non-profits use QuickBooks® Online software to manage their bookkeeping. 
Understanding how to set up and use the software correctly is the key to having accurate reports and useful data to help you run your business.
Using QuickBooks® Online effectively enables you to improve cash flow, increase profitability and, for non-profits, better manage programs and funding. You’ll learn about:
About the presenter:
Paula Paisley is a SCORE workshop presenter and entrepreneur with more than 25 years of experience helping businesses grow by improving financial control. 
Prior to starting her business, she held various accounting positions in construction, real estate development, property management and public accounting.
Paula is a member of the QuickBooks ProAdvisor® Program, the National Society of Accountants and the American Institute of Professional Bookkeepers. She is a Chester County native and graduate of the University of Delaware.
Click here to register.
Are your business marketing expenses tax deductible? Discover the most common marketing and advertising expense categories that will help you deduct more from your bottom line in this Oct. 18, 11 a.m. to noon webinar.
Accountant Jeff Berdahl and marketing consultant Carly Simon will break down the most common marketing and advertising expense categories that will help you deduct more from your bottom line.
Join us for a webinar filled with insider tax advice and marketing tips.
About the presenters:
Carly Simon has dedicated 25 years to helping businesses and nonprofits grow their brand and marketing strategy, build customer relationships, and increase website and foot traffic.
She has worked in marketing in the retail, nonprofit, and higher education sectors.
Specializing in adult education and consumer psychology, Carly enjoys connecting entrepreneurs and marketers with essential social media and marketing resources through her webinars.
A former Pennsylvania Small Business Development Center consultant, Carly currently is a Marketing Associate at the international research publisher Taylor & Francis and leads her own consulting business, Carly Simon Consulting. Carly has also just published her online textbook Consumer Behavior with MyEducator.
Jeffrey S. Berdahl is a Shareholder with Regan, Levin, Bloss, Brown & Savchak, P.C. Prior to joining the RLB team, Jeff was affiliated with a Top 25 US public accounting and consulting firm, and went on to found  Berdahl & Company P.C.
With over thirty years of public accounting experience, Berdahl’s areas of expertise include tax planning and preparation, wealth management and estate planning, business acquisitions as well as accounting and management advisory services. 
Click here to register.
Whether you want to build your own eCommerce website or work with an experienced web developer, this webinar Oct. 19, 10 to 11 a.m., will cover the steps and decisions needed to launch your online store the right way.
The future of eCommerce is incredibly bright, especially in these changing times. But, starting an eCommerce business and launching your store can be stressful and demands many steps and decisions that need to come together at the right time.
Whether you want to build your own eCommerce website or work with an experienced web developer, this webinar will cover the steps and decisions needed to launch your online store the right way.
This presentation will get you off to a powerful start. In this webinar, we will talk about:
You will end up with a roadmap to follow for success that will help you save your business a lot of time, money, and headaches.
About the presenter:
Josh Irons is the CEO of River Avenue Digital, a digital-first, full-service marketing agency that helps small businesses find new clients and build relationships with their current clients. 
A seasoned leader and dedicated mentor of talent, he has more than 20 years of experience using digital and offline marketing tactics to grow brands and revenue for both small and large companies.
Click here to register.
The Women’s Entrepreneurship Conference takes place in person Oct. 21, 8 a.m. to 1 p.m., at the West Chester University Foundation.
This is an educational conference focused on how to face challenges, seize opportunities, find support, and grow your business.
Co-hosted by West Chester University’s Cottrell Center and SCORE Chester and Delaware Counties, this educational conference will feature:
The conference will also include an informative panel discussion and opportunities for networking!
Presenting Sponsor is Citadel Credit Union.
Click here to register.
Not able to join us in person? Enter code Recording Only when registering, and be one of the first to receive a professionally-edited video of the entire conference to view at your convenience.
Besides knowing what equipment to use and how long videos should be, small business owners REALLY should know about the quality of the video content and customize it for YouTube. Video might be the most effective way to attract new customers, but it can also be daunting, especially on YouTube.
In this Oct. 25, 10 to 11:30 a.m.webinar, Brooke Miles of Delaware ShoutOut will share how she went full force into making YouTube videos in the summer of 2020, growing her channel from 12 subscribers to thousands of subscribers and ultimately boosting her revenues.
She’ll also share the biggest surprises and hardest lessons learned, so YOU can put your best foot forward with YOUR journey on YouTube! 
About the presenter:
Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs take the time and stress out of their social media marketing. Her company has served hundreds of clients, who have reported significant gains in followers, engagement, and traffic to their websites (without breaking a sweat).
Click here to register.
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.
Make a difference as a SCORE volunteer
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE webinars and SCORE Chester and Delaware County by clicking here. 
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