Description
Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering :
1. Introduction to Google Optimize
2. Different Types of experiments you can run in Google Optimize
3. Creating your Google Optimize Account
4. Google Optimize Interface Overview
5. Google Optimize Account Structure
6. Connecting Google Optimize with Google Analytics
7. Adding Google Optimize tag to your website
8. Adding Google Optimize Chrome Extension
9. Creating A/ B Test using Google Optimize
10. Creating Multivariate Test using Google Optimize
11. Creating Redirect Test using Google Optimize
12. Creating Personalization experience on your Website through Google Optimize
13. Creating Banner Templates on your Websites through Google Optimize
14. How to create a Multi Page Experience using Google Optimize
15. Analyzing Google Optimize Reports
Who this course is for:
- Digital Marketers interested in Google Optimize
- Digital Marketing Managers
- Digital Marketing Freelancers
- Website Owners
- Business Owners
- B2B & B2C Marketeers
- Demand Generation Managers
- Digital Marketing Specialists
- Digital Analytics Students
- Marketing Analytics Students
- Sales Manager
- Marketing Manager
- Sales Vice President
- Marketing Vice President
- Director of Sales
- Marketing Director
- Chief Sales Officer
- Chief Marketing Officer
- Chief Executive Officer
- Product Managers
- User Experience Designers
- Website developers
- Conversion Rate Optimization (CRO) specialists
